In 2021 and 2022, Pursuit of Water has featured Iburu Coffee among various products at their Christmas bazaars, channeling proceeds towards their charitable missions. Based in Oslo, Norway, this organization aims to improve access to clean water and restore ecosystems through tree-planting initiatives.
Their work spans several countries, including Congo, Kosovo, Rwanda, and Tanzania. In Kosovo, the charity sets a monthly goal to provide at least one family with a well, ensuring reliable access to clean water. Meanwhile, in Tanzania, they focus on combating drought around the Kilimanjaro region by planting trees to rejuvenate and preserve the environment.